What is Marketing
According to Kotler & Armstrong
“Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others”
&
“The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”
What is Digital Marketing
"Process of Marketing to promote business or product using online services."
Digital Marketing are often through a variety of online channel like websites, Social Media, Ads, Email etc
Why use Digital Marketing
· Digital Marketing provide a better growth options for small business.
· Average person spends at least 5 hrs./day online. 22% world population use Facebook. Facebook advertisement is 3 times cheaper than traditional advertisement (print, tv, radio).
· 3.5 billion people searching on google every day. It is best way to increase business using google traffic sources.
· Invest on online paid ads is cheaper than traditional ads. So, we say that digital marketing is cost effective
· Using social media marketing encourage your audience and followers to visit your website to read about your product and services
· In digital Marketing, audience provide review about the product & services. google analytics and insight tools provide analytics about your product. This help to improve the products and services.
· Average person spends at least 5 hrs./day online. 22% world population use Facebook. Facebook advertisement is 3 times cheaper than traditional advertisement (print, tv, radio).
· 3.5 billion people searching on google every day. It is best way to increase business using google traffic sources.
· Invest on online paid ads is cheaper than traditional ads. So, we say that digital marketing is cost effective
· Using social media marketing encourage your audience and followers to visit your website to read about your product and services
· In digital Marketing, audience provide review about the product & services. google analytics and insight tools provide analytics about your product. This help to improve the products and services.
Scope of Digital Marketing
Digital Marketing has exploded over last few years. 88% of companies uses social media campaign for their primary business. Digital Marketing is in highly demand in Profession. Recognizing the importance of digital marketing, brands are highly focused on digital marketing. Hence digital marketing is demanding skill in market.
In 2020 Digital Marketing are also in highly demanding skill in Pakistan. In Pakistan, Average Salary of Digital Marketer is 35,516 per month.
Top 10 highly paying countries and salaries in the world
Many digital Marketing Jobs are available in different freelancing platform.
Popular Digital Marketing platform
- Facebook adverts
- Instagram ads
- Twitter ads
- Youtube
- Google adwords
- Google Adsense
- Blogs
- Wix.com
pinterest and snapchat are also some digital marketing platform
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